Which AI Is Used for What Purpose?
There are many different types of Artificial Intelligence tools available today. Each AI tool is designed for different purposes, such as writing, research, image generation, video creation, coding, voice generation, presentations, and productivity.
The following guide explains some popular AI tools and the types of tasks they can help with.
AI Tools at a Glance
| AI Tool | Main Purpose | Useful For |
|---|---|---|
| ChatGPT | AI assistant and content generation | Writing, brainstorming, coding, explanations, research assistance and content planning |
| Claude | AI assistant and long-form text work | Writing, editing, document analysis, summarization and reasoning tasks |
| Google Gemini | AI assistant and multimodal tasks | Writing, brainstorming, image understanding, research assistance and productivity |
| Perplexity | AI-powered search and research | Finding information, researching topics and exploring sources |
| Midjourney | AI image generation | Creative artwork, illustrations, concepts and visual content |
| Adobe Firefly | Generative creative tools | Images, design concepts, text effects and creative editing |
| Runway | AI video creation and editing | Video generation, visual effects and creative video production |
| ElevenLabs | AI voice and audio generation | Voiceovers, narration, speech generation and audio projects |
| GitHub Copilot | AI coding assistance | Writing code, code completion, explanations and development workflows |
| Canva AI | AI-assisted graphic design | Social media posts, presentations, thumbnails, posters and marketing designs |
1. ChatGPT – Writing, Ideas and General AI Assistance
ChatGPT is a general-purpose AI assistant that can be used for many different tasks.
Best for:
- Blog writing
- Content ideas
- Article outlines
- SEO content planning
- Programming and coding
- Translation
- Learning and explanations
- Business writing
- Brainstorming
For bloggers, ChatGPT can be used throughout the content workflow, from generating an article outline to improving and editing a draft.
2. Claude – Long Documents and Writing
Claude is an AI assistant that can be useful for writing, editing, analyzing documents and working with lengthy text.
Best for:
- Long-form writing
- Document analysis
- Summarization
- Editing
- Brainstorming
- Business documents
- Programming assistance
3. Google Gemini – AI Assistant and Multimodal Tasks
Google Gemini is Google's AI assistant and can be useful for text-based tasks as well as working with different types of information.
Best for:
- Writing
- Brainstorming
- Learning
- Research assistance
- Image understanding
- Productivity
- Google ecosystem workflows
4. Perplexity – AI Search and Research
Perplexity focuses on AI-assisted search and research. It can help users investigate topics and locate information from online sources.
Best for:
- Topic research
- Finding information
- Exploring sources
- Research questions
- Fact-checking assistance
5. Midjourney – AI Image Generation
Midjourney is primarily known for generating creative images from text prompts.
Best for:
- Blog illustrations
- Creative artwork
- Concept images
- Fantasy artwork
- Visual experiments
- Creative thumbnails
6. Adobe Firefly – Creative Design and Generative Editing
Adobe Firefly provides generative AI features for creative workflows and can be useful for creating and editing visual content.
Best for:
- Image generation
- Creative design
- Generative editing
- Text effects
- Marketing graphics
7. Runway – AI Video Creation
Runway provides AI-powered tools for video creation and visual effects.
Best for:
- AI video generation
- Creative video production
- Visual effects
- Video editing workflows
- Experimental filmmaking
8. ElevenLabs – AI Voice Generation
ElevenLabs focuses on AI-generated speech and audio tools.
Best for:
- AI voiceovers
- Video narration
- Audio content
- Character voices
- Voice-based projects
9. GitHub Copilot – AI Coding Assistant
GitHub Copilot is designed to assist software developers while writing and working with code.
Best for:
- Code completion
- Programming assistance
- Code explanations
- Debugging assistance
- Software development
10. Canva AI – Design and Content Creation
Canva includes AI-assisted features that can help users create visual content and designs.
Best for:
- YouTube thumbnails
- Blog graphics
- Social media posts
- Presentations
- Posters
- Marketing materials
Which AI Should You Use?
| Your Purpose | AI Category / Example |
|---|---|
| Writing a blog | ChatGPT, Claude, Gemini |
| Researching a topic | Perplexity and AI research assistants |
| Creating images | Midjourney, Adobe Firefly and other image generators |
| Creating videos | Runway and other AI video generators |
| Generating voiceovers | ElevenLabs and other AI voice tools |
| Coding | GitHub Copilot and AI coding assistants |
| Graphic design | Canva AI and creative AI tools |
| Learning and explanations | ChatGPT, Claude and Gemini |
AI Tools for Bloggers
If you are a blogger, you do not necessarily need to use many different AI tools. A simple workflow can combine several categories of AI tools.
Blog Topic → Research → AI Writing → Human Editing → Fact Checking → SEO → AI Image → Publish
Example Blogger Workflow
- Find a topic: Use search and research tools to understand what people are looking for.
- Research: Collect reliable information and verify important facts.
- Create an outline: Use an AI assistant to organize headings and sections.
- Write the article: Generate a draft and then add your own information and experience.
- Edit: Improve readability, accuracy and originality.
- Create images: Use an AI image generator to create suitable visuals.
- Publish: Add the final article to Blogger with an appropriate title, description, labels and SEO information.
Final Thoughts
Different AI tools are designed for different purposes. A writing assistant can be useful for articles and ideas, an image generator can create visual content, a video AI can help with video production, and a coding assistant can support software development.
The best workflow is often to choose AI tools based on the specific task rather than trying to use one tool for everything.

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